Local search engine optimization (SEO) is a strategy that is hand-crafted for local businesses looking to increase their visibility in search engines, reach more customers, and of course — earn revenue.Similar to traditional SEO, local SEO services focus on boosting your business listings in online search results.
When potential customers search businesses like yours in their area, you want to appear at the top of results. Ultimately, local SEO helps achieve top rankings so more people can find and contact you — and visit your local business.
If you want to rank at the top of search results on search engines like Google, you’ll need to focus on these local SEO services for your business.
Andout Local SEO is an intensely thought out and effective ranking machine. Where 99% of Local SEO services fail, we excel. Our decisions are data backed, based on the crawling of 100s of 1000s of top ranking Google+ Local pages. If it doesn’t impact rankings head on, we don’t mess with it.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
In addition to claiming your Google My Business listing, you’ll also want to build local citations.These citations contain information like your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more.Sites like BrightLocal can help you get started building citations, and local SEO services from companies like Andout can ensure your citations are updated and driving relevant traffic to your website.
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example.
If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Harrisburg Dental Services,” and highlight various dental services they offer to Harrisburg residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
For local businesses, it’s extremely important to monitor and respond to online reviews.Ratings and reviews can appear on your website, as well as third-party sites like Google My Business, Yelp, and Facebook. Positive or negative, it’s important that you reply to all reviews in order to show customers you take their needs seriously.
Let’s look at an example.
People look at reviews before visiting local businesses, so keeping your reviews updated and responding to questions and comments will encourage more people to visit your business.
They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Director AMR Ceylon Glove pvt(ltd)